Vrbo is a vacation rental marketplace, part of Expedia Group, where homeowners list their properties for travellers looking for whole-home short-term stays.

The "Rate Automation" initiative was driven by a competitive market movement, as platforms like Airbnb and Booking.com heavily invested in dynamic pricing tools, while staying true to what Vrbo hosts value most: control and transparency over their own pricing.
From our research, we know that our partners prioritize revenue optimization over occupancy metrics when managing their properties. Yet many of them lack the time or expertise to manually adjust rates in a competitive market. Rate Automation is a platform-specific tool within Market Maker that directly addresses this gap, enabling property owners to automate their pricing strategy while keeping full control over it.