My name is Cédric. I've spent seven years designing digital products in different industries, and I keep running into the same paradox. The experiences that feel the most natural to users are usually the ones that took the longest to get right. Getting there is rarely straightforward, but that's what keeps me interested.

I formerly worked at Expedia Group on the B2B side, as a product designer, and along the way, I've figured out where I do my best work: deep in a complex problem, collaborating closely with a team that cares about getting it right.